Now, I've been a butter-phile since forever, even making room for the real deal in my low fat days. There's nothing unhealthy and plenty of healthy things about butter in my estimation. But there are a number of issues with this graphic that are reflected in the state of today's low carb message.
1. Eating as much as you want/eating excess: Even that Buttertons commercial is woefully misguided in its exaggeration. We may have eaten more butter and less processed veggie oil butter like substances, but nobody put a stick, let alone sticks of butter in a bowl of veggies. In the same vein, while this is obviously exaggerated in its own right, the message is clearly one of gluttony. Yep, I said it. "That's why we eat as much as possible" is never really an appropriate message.
2. Reactionary over-consumption: Low carbers seem bound and determined not just to eat foods that have been improperly deemed "unhealthy" and demonized, but to eat them in excess and promote such as healthy. Just because butter and its saturated fat is not unhealthy, and moderate consumption may even have healthful benefits, does not make the consumption of a lot of butter even healthier.
2. False facts to promote a message: The low carb community is famous for putting forth falsities to promote their message or in the interest of the "movement". I'd be rich if I had a nickel for every comment on the web this past few weeks that began with "you know who may not be right but ...". This "butter is slippery" and you should eat it to "lubricate" your veins and arteries is so wrong! Even in the interest of humor or schtick we shouldn't post such atrocities! We grease mechanical joints to minimize friction, we do not even have grease in our own joints for lubrication. The chylomicron assault eating just the stick that kid has on his fork cannot be good for a small body like that! It is possible to saturate the blood with fat so that it actually will rise to the top in droplets! Fats do make blood more viscous. No matter how horribly misguided the notion of "artery clogging fats" is, it's no excuse for this notion of eating a lot of fats to lubricate your circulatory system! The only thing lubricated by fats in the human body that I can think of would be the intestines of someone with fat absorption issues.