Some say it doesn't matter. I think that a group of Low Carbers -- near as I can tell, most are not even former LC'ers but currently following the lifestyle -- has resurfaced and weighed in on the Jimmy Moore David Duke controversy is a testament that it does.
This should keep people busy for a while.
Some think Jimmy's crusade against Kimmer was restitution for his part in her scam in a quest for redemption. It was not. Jimmy was knee deep in that whole scam. What Kimkins boils down to is this:
- Woman known as Kimmer (real name Heidi Diaz) goes on drastic low carb, low fat diet and loses weight and writes about it on popular LC Discussion board.
- Probably did have some real significant success but could not maintain it
- Gathered following on a mega thread on said popular discussion forum
- Saw opportunity and formed a diet site business
- Built that business with an affiliate program where those who got others to sign up received a portion of the membership fee.
- Diets were various versions of low carb, low fat, low cal diets. We're talking 500 cal/day range for the worst of them.
- Website used fake before/after pictures and fabricated success stories to promote the plan, including Kimmer's own fakeries.
- Some astute people noticed issues with these pictures and eventually Kimmer was outed and the rest was history.
The website still exists today (you can Google if you're interested, I'm not going to link), though to my knowledge Diaz is banned from being affiliated with it. Someone else is behind it now I think and the disclaimer below is at the page bottom in light gray font:
The California Riverside County Superior Court has ruled in Jeanessa Fenderson, et al. v. Heidi Diaz, Kimkins, Case No. 483005 that Heidi Diaz and Kimkins have engaged in false advertising and fraudulent business practices. The Court found that Defendants Kimkins and Heidi Diaz aka "Kimmer" during the class period, (January 1, 2006 through October 15, 2007, hereinafter "Class Period") have falsely represented the success of the Kimkins diet in that Heidi Diaz, as creator of the Kimkins diet, lied about her representations concerning the amount of weight she lost on the Kimkins diet. The Court also found that the "after diet" images promoted to be Heidi Diaz aka "Kimmer" following the alleged use of her Kimkins diet, posted on the Kimkins.com website and advertisements during the Class Period were not Heidi Diaz, but were actually misappropriated images of models who were used to mislead the public into believing that Heidi Diaz aka "Kimmer" was successful in her weight loss. The Court also found that Defendants, Kimkins and Heidi Diaz aka "Kimmer" used false testimonials on the Kimkins website during the Class Period to mislead the public as to the success of the Kimkins diet. The Court also found that Kimkins and Heidi Diaz aka "Kimmer" used misappropriated photographs of 41 models that were used with false testimonials on the Kimkins.com website during the Class Period to mislead the public as to the success of the Kimkins diet.
I believe Diaz was also fined heavily and had to make some sort of public declaration on the dangers of very low calorie diets. That part I find odd because there are a number of VLCal programs out there that are "sanctioned".
Now I have to say that when I learned of this in 2009 when I found this community, I was a bit confused over what the big deal was. I mean folks get swindled out of $50 or so all the time with stuff sold on infomercials that doesn't look or work as claimed yet more and more are sold. Most people have probably signed up for some subscription service or another that they never ended up using, or got no value from, or even learned a harmful idea from. So what about Kimkins was so different? The membership cost was a one-time lifetime deal, no recurring charges that you can't get stopped either. I mean in a world where WW fees would total as much in a month or two, KK was a veritable bargain. All I could conclude was that the duping here was very personal, and thus motivated those harmed to bring her to justice where normally such would be written off as a mistake. I don't fault people for going after her, let me be clear. Indeed I applaud them. Perhaps Diaz just forgot that disclaimer you'll find at websites doling out medical and nutrition advice while claiming not to.
I must say that the moral outrage over the plan itself was excessive. Like, hello?, in 2007 there was anyone who didn't know there were risks for any very-low-anything restrictive diet? That someone, ANYONE, assured you it was OK despite your hair falling out and death breath somehow worked? I suspect that in the end (business partners and such aside), more were angry with getting suckered again than anything else.
Kimmer went down. But Jimmy Moore did not -- indeed he played off of the aforementioned sucker-induced-rage to his immense benefit complete with his deepest apologies. Now I don't think Jimmy made nearly the loot Kimmer brought in, but his hands were just as dirty in the hoax of it all. He made a lot of money as an affiliate and when he went off the diet and gained back the weight with his significant out of control overcompensation, he blamed it on creatine. After that he formed his discussion board to create a home for the KK refuge survivors -- somehow many did not see he was partly responsible for their need for a new home... Boldly hailed as legal proceedings moved forward. Anything but giving back any of the money or donating it to charity, or offering freebies NOT provided by outside sponsors but purchased directly by him. Pocketed and moved on. But I think the Kimmer interviews (beginning at Episode 70) and his "kiss off" podcast are probably a place to start if you want to get a better feel. BTW, here's what he wrote in introduction of that podcast.
When I agreed to interview “Kimmer,” the founder of the fraudulent diet scam known as Kimkins, back in July, I had no idea what a pathological liar she was. From claiming she was that skinny woman in the red dress (when actually that is a picture of a Russian model) to promoting her diet as just another “low-carb” plan, this was not an innocent little oversight by a woman who claims to be “just a mom.” Instead, it was a deliberate attempt to fool literally thousands of people into thinking Kimkins was the answer–myself included (for which I have apologized).
Realize, Jimmy's Kimmer interviews were his biggest hits to date at the time. He made more money off of this fiasco he had a huge hand in promulgating.
This was the origin of the failed "eat more fat" meme, and by failed I mean it has failed Jimmy and countless others. Oh yeah, it's "working" right now (5 years later after getting up to 306 lbs) because he's eating less overall, but don't look behind the smokescreen at his weight history over those past 5 years. He is almost the anti-Kimmer in a way. Yeah, lots of real pictures and true confessions here and there, but he gets away with flagrant lie after flagrant lie. How does his wife sit in the audience in Brisbane as he recounts his Slow, Steady Regain that began in 2006? No Jimmy is lying in plain sight and nobody seems to care. Only 5 years later I think some still do. The folks popping up going quack and using Duck monikers. The paleo community doesn't seem to be listening ... or maybe they are.
How many websites and blogs and such where the owners sell each other's goods can this paleo thing support? That market is finite, and people get bored easily and fads wane. Point being this community needs to market to the outside world and we're told that the motivations are to help people and reverse the horrible health trends in this country and around the world. That's not going to happen if the view from the outside even stays as it is. Jimmy Moore is, for now, a force to work with to reach within. He will never be a credible figure for reaching out. Recent events have demonstrated that ultimately Jimmy didn't learn from Kimkins, except perhaps tactics for damage control. He made promises in that apology -- sure, promises to a different audience, but promises nonetheless. He hasn't kept them.
Jimmy brings some great experts to the webwaves. He is also largely responsible for bringing us charlatans like Jack Kruse (and Krusegate was strike 2 for Jimmy, he shouldn't have been let off the hook for that one either), and he's busy promoting the heck out of what I call a bunch of B-list paleos, one of whom masquerades as a research scientist and claims to have your key to the promised fertile land. When he brings on experts and then backhands them (it's subtle, but he does it all the time) by ignoring their advice or downplaying those parts of their health message he doesn't like, that sends a horrible message to people. The casual consumer picks up on the "LDL is irrelevant" message for example, when there are some very serious examples of LDL gone wild in the community. Folks blindsided by declining metabolic parameters and assured by medical-disclaimer-protected charlatans like Jimmy Moore that there's nothing to worry about.
Krusegate -- I thought -- was the "apocalypse" needed to wake the community up to what happens when a community fails to police its own and turns its ire against those setting off the warning sirens. It seems so long ago, but it's hard to believe it was only 8 months ago. It's not like there wasn't substantial fallout afterwards either, but in the eyes of many that involved outsiders and troublemakers. One would think the ancestral community was smart enough to recognize just what a total circus that Safe Starches panel at AHS12 was ... Please tell me you see it? And here we are again. And real foodies, Jimmy Moore is coming for your neighborhood now too. Don't believe me? It took a while for some to notice, but well before he "went paleo" after AHS11, Jimmy Moore was attaching that label to his. The 2012 cruise, that Robb Wolf was supposed to headline and had many big names associated with paleo, actually had Paleo in the logo and all promo posts and such. It's gone this year (as appears to be the CarbSmart sponsorship? Please correct me on that if I'm wrong!). More recently Jimmy has been tacking the general "health" term to LC and paleo, and "real food". Oh ... as he is now sponsored by Chocoperfection bars. Kay.
A note to the Ducks out there. Please feel free to copy some of your "greatest hits" links you have shared here so this can all be in one place.
A note to those who think this David Duke thing is no big deal, I have a few things to say:
- It's about that, but also that Jimmy Moore lied about it. There can be no question about that.
- If we cannot all agree that linking to websites with links to white power neo-Nazi blogs or with content that is clearly of this bent is wrong, then I have no hope for this community, and don't tell me you just want to help people and stay out of the drama. I realize it is uncomfortable to "go there" and imagine that your friend, confidant, or even just your admired inspirational figure might harbor reprehensible views, but that doesn't mean one shouldn't "go there". Lots of things in life are not comfortable.
- How odd that "First they came ..." is so apropos to the other less-talked-about ugliness going on in this community. Maybe, just maybe, when folks think a little longer and harder on all of this, it will bring about meaningful changes.