Let's imagine that Jane Smith has a bit of a weight problem growing up, gets married, has a couple of kids and some acknowledged issues with "emotional eating". Jane has tried everything and nothing else seemed to work. Around a decade ago, at 180 lbs, she discovers Weight-B-Gone, just enough different that she decides she might as well give it a try. Over the next year following the WBG program, Jane loses 45 lbs. Jane loves the WBG! Woo hoo! Jane keeps the weight off for six months but then some life issues arise. She stops going to the gym regularly and does the diet plan half-assed on and off for several years. Four years later she finds herself weighing in at 210 lbs.
Recalling how well WBG worked the last time, Jane rededicates to the program losing 50 lbs and weighing 160 lbs by the end of the year. Jane is so excited about this she decides to join the blogosphere and share her experiences with others. She's even featured on the WBG website as a weight loss success story! A year later, it appears Jane has regained the most of the weight again, almost another year passes and she's weighing at least 210 lbs again, probably more. As luck would have it, one of the WBG founders comes out with a new diet plan Weight-B-Gone-Ultimate! ... just what the doctor ordered, Jane enthusiastically signs up sometime late in the fall. By January she's down 25 lbs and going strong, hoping to lose more an upcoming class reunion in March. Returning from the reunion she's more excited than ever to reclaim her WBG success. But success eludes Jane and she again regains the weight. During this entire saga Jane maintains her blog earning some sponsorship dollars from WBG and online retailers selling WBG-friendly products as she extolls the virtues of WBG and all its healthy goodness. Perhaps prompted by some grumblings about the web, at some point, Jane decides she should come clean with her readership: WBG is not working for her ... or rather she's not working the WBG program the right way ... or whatever. She's gained all the weight back. She's starting over again. By all indications, it does not appear to be working any better now, yet Jane continues on, even revamping the website and granting interviews. Oh ... I forgot, Jane has done several interviews discussing her wonderfully successful WBG lifestyle linked proudly to on the website.
Lisa Leesa, mom of three has struggled with her weight for several years. She sees a commercial for WBG-Success! , their latest program. It's a DVD set with online support. Looking for information on WBG, Lisa puts WBG into her search engine box and hits the "go" button. One of the first hits is Jane's website. She reads around and listens to the interviews ... sounds like just the plan. Lisa buys the DVD set based mostly on Jane's enthusiastic endorsement and also buys some WBG friendly products.
Does it matter to you whether or not Lisa achieves success? Should Jane not be held to the same standard we would hold any other less-than-forthcoming representative of a weight loss plan? In answer to my own question, I think I should post the real life Jane saga. No doubt I'll catch flack for being mean or vindictive or whatever from the usual suspects. But I think Lisa deserves the truth before parting with her money. What say you?