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Showing posts with the label Sean Croxton Underground Wellness

J.E.R.F.? Just Eat Real Food ...

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... an acronym most closely associated with Sean Croxton.   [ Or as I call him in my head:  Sean Ton of Crocks, because Croxton is the king of the alt func med summit marketeering spree].  But now it looks like Croxton is in the processed convenience food biz, releasing a J.E.R.F. bar!   screenshot of today's JERFbar.com home banner One of the things that most annoys me about Noakes and his "Real Meal" revolution.  Many in paleo talk about eating "real food", and many exclude from this definition foods that aren't part of their restrictive food paradigms.  You know, such UNreal aka fake foods like whole grains and legumes for the low carbers,  soy and veggie oils for the "ancestrals", maybe dairy for the vegans, regular sugar for just about everyone.    "Real food" is a foolish label.   If what you mean by *real* is "whole" foods, then concoctions don't fly, no matter how "clean" the ingredients list ...

An Open Letter to Sean Croxton (and Jimmy Moore, and anyone else buying his stories)

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image link Jimmy & Sean in April 2013 Last week, Jimmy Moore paid a visit to the Underground Wellness radio show/podcast hosted by Sean Croxton . Jimmy Moore has a new book out, set to be released today.   Keto Clarity it is called, and in addition to the various therapeutic uses, sure to be over-hyped, this book will include the story of Jimmy's personal triumph over regaining roughly half of his LC weight loss despite remaining true to livin la vida low carb.